Customers wonder how rewarding loyalty really is

There are a number of different rewards programs out there that reward loyalty, including Flybuys, Everyday rewards (Woolworths), Smiggle, Rebel Sport, Qantas Frequent Flyers, just to name a few.  Customers are now questioning this loyalty, are they actually getting "rewarded" for staying with one company, as opposed to shopping around.

http://www.theage.com.au/victoria/customers-wonder-how-rewarding-loyalty-really-is-20120421-1xdwq.html